irrational

Through reading the book "the upside of irrational", i understand a new idea, which is "irrational consumption".

We always use rational motion to buy some thing, but why we can't use "irrational" motion to consume. In fact, we think our consumer behavior is rational, but maybe it is not correct.
So, in the some times, irrational consumption is not a bad thing, we still can own some products, which we love them.

Starbucks' coffee cup

Starbucks, which is a very famous coffee shop. I like to go here to drink, talk with my friends, or just stay here. It is not only the coffee is good, but also the coffee cup is special. In the different seasons or holidays, the Starbucks will promote their special coffee cup, I like this promotion idea.

I think lots of customers like to drink Starbucks have their own reasons, maybe its delicious coffee drink, or as same as me like their coffee cups.

In Taiwan, there are many nice coffee cups in Starbucks shops in Valentine's Day. It is a good time to promote it.