There are many elements that affect shopping behavior of the
consumers and the Internet also affect the behavior of the consumers. The online shopping is fun, safer, quicker, and analyzed the
market mix: price, product, distribution and promotion in Internet market.
Meanwhile, it also explains that the underlying uncertainty of
customers as to the security of transaction on the Internet. Customers may not
yet be ready for the transactional purposes due to security concern and
mentally afraid doing transaction online due to security reason.
The consumer buying behavior, which is
important for various parts, such as policy makers, economic forecasters and
business managers. Though the consumer attitudes, the managers will understand
some important information about consumer buying behavior. It is believed that
consumers’ attitudes affect intention to shop and eventually whether a
transaction is made. So it supports that the consumer buying behavior’s definition:
“the decision processes and purchasing activities of people who purchase
products for personal or household use and not for business purposes”. In
addition, we can though the Internet understanding the consumer’s needs and
buying psychology. In the survey, there are 50% people have shopping online
experiences. It can explain the situation influences on the buying decision
process. The definition of situational
influences that “result from circumstances, time, and location that affect the
consumer buying decision process”. Therefore, these 50% people have shopping
online experience maybe they live far away from the mall, or they have no more
time to shopping. We also can use the
“Maslow’s hierarchy of needs” to analyze the consumers’ needs.