consumer buying behavior

There are many elements that affect shopping behavior of the consumers and the Internet also affect the behavior of the consumers. The online shopping is fun, safer, quicker, and analyzed the market mix: price, product, distribution and promotion in Internet market. Meanwhile, it also explains that the underlying uncertainty of customers as to the security of transaction on the Internet. Customers may not yet be ready for the transactional purposes due to security concern and mentally afraid doing transaction online due to security reason.

The consumer buying behavior, which is important for various parts, such as policy makers, economic forecasters and business managers. Though the consumer attitudes, the managers will understand some important information about consumer buying behavior. It is believed that consumers’ attitudes affect intention to shop and eventually whether a transaction is made. So it supports that the consumer buying behavior’s definition: “the decision processes and purchasing activities of people who purchase products for personal or household use and not for business purposes”. In addition, we can though the Internet understanding the consumer’s needs and buying psychology. In the survey, there are 50% people have shopping online experiences. It can explain the situation influences on the buying decision process.  The definition of situational influences that “result from circumstances, time, and location that affect the consumer buying decision process”. Therefore, these 50% people have shopping online experience maybe they live far away from the mall, or they have no more time to shopping. We also can use the  “Maslow’s hierarchy of needs” to analyze the consumers’ needs.