consumer behavior

Consumer behavior:the psychology of marketing

The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as:

• The psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers)
• The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media)
• The behavior of consumers while shopping or making other marketing decisions
• Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome
• How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer
• How marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consume

Sometimes, we should think about what the consumer thinking or play their roles. It will help us to understand their behavior.Because of the different cultures, regions, and economic levels, we cant know consumers' thinking very well.

This is why we should take this professional class for marketing students.